5Miles approached us to create a digital video series for their brand campaign, ‘Almost Anything’. This campaign acknowledges that while a few people have extremely particular and obscure searches, the vast majority of consumers can find almost anything in 5Miles, within reason. Our conceptual execution highlights the vast range of items, characters and environments synonymous with the 5Miles brand.

Creative Director: Mack McCollough

Director: Tim McCarthy

Art Director: Caleb Alba

Awards:

2018 MarCom Platinum Award — Social Campaign

2018 MarCom Gold Award — Digital Video

Texas Wesleyan University is a private university that approached us with an established brand and campaign direction. Their ask was to create new regional broadcast spots and a series of billboards that supported their ‘Smaller. Smarter.’ campaign. Our spots featured found footage, which was paid off with headlines and brand pillar-focussed support messaging.

Ft. Worth ADDYS — Gold

Creative Director: Mack McCollough

Art Director: Ky Lewis

Budweiser asked us to create digital content leading up to Open Day for the Houston Astros, following their World Series victory. I came up with the concept and wrote the script for the spot, which was subsequently played before the championship banner was revealed and used as an in-stadium video all season. Following its success, the video was also repurposed as the Astros entered the MLB playoffs.

Creative Director: Tim McCarthy

Art Director: Caleb Alba

Awards:

Davey Awards Gold — Digital Video

In 2017 Bud Light was running the ‘Famous Among Friends’ campaign. At the same time, Miller Lite, their biggest competitor, was running attack ads aimed at Bud Light. Our response spot was created to remind everyone that true friends can see past even the biggest differences.

Creative Director: Tim McCarthy

Art Director: Caleb Alba

Hewlett Volkswagen is a regional VW dealership in the Austin, TX area that we developed a consistent local broadcast campaign for. I wrote these :30 spots taking into account the character and voice of Chip, our spokesman featured in all of the Hewlett Volkswagen TV ads. I was put on the client after about two years, and challenged with ideating new concepts for how to communicate the Hewlett True Story brand promise.

The performance fabric men's apparel company approached me with a freelance opportunity. The blog campaign, "Step Up Your Game", featured various professional athletes, who endorsed the brand's innovative dress shirts and pants. Provided with only the short video interviews produced by the brand, I was tasked with highlighting relevant quotes and weaving them together with additional, compelling content.

(I provided some visuals examples of the initial blog post as well as the transcripts for each.)

Layout: Jennifer Reeves

Fortress Deck is a client that approached us looking for a complete web redesign. After rebranding the company with a more contemporary look and an elevated tone, the website was overhauled to keep pace with their Goliath, innovative competitors. The overall goal was to highlight Fortress' unique and expertly developed composite core, while effectively communicating the brand's lifestyle focussed identity.

Design: Tyler Acklebein

ID Life was a client who offers customized nutrition programs. We were tasked with creating a motion graphics video under 2:00 that would effectively educate the consumer on the ID LIfe Experience, a "scientifically proven", simple, three step system for health and wellness. Our goal was to write and produce a video that transformed the mandatory and dense information, from a stale brochure into an engaging and informative experience.

Art Direction: Tyler Acklebein