While working with a number of Anheuser-Busch brands, we were awarded the social media for LandShark Lager. Our role for the account included annual channel strategy, defining the look, feel, and tone for Instagram, content planning, and sweepstakes promotion. LandShark Lager is a brand with a considerable amount of brand loyalty. Based on the frequency and quality of photography sent to us by fans, we leveraged the user generated content as the majority of the channel’s imagery.
Here is an example of the content we generated for the Project: Time Off partner sweepstakes promotion.
Each tile in the grid was broken down into a unique post with an associated caption.
The captions featured animated text that paid off a relevant proof point provided by Project: Time Off.
The next animated text card in the carousel delivered our campaign call to action.
The final slide in each carousel invited consumers to “enjoy a LandShark” to tie the product into the promotion.