Texas Wesleyan University is a private university that approached us with an established brand and campaign direction. Their ask was to create new regional broadcast spots and a series of billboards that supported their ‘Smaller. Smarter.’ campaign. Our spots featured found footage, which was paid off with headlines and brand pillar-focussed support messaging.

Ft. Worth ADDYS — Gold

Creative Director: Mack McCollough

Art Director: Ky Lewis