ID Life was a client who offers customized nutrition programs. We were tasked with creating a motion graphics video under 2:00 that would effectively educate the consumer on the ID LIfe Experience, a "scientifically proven", simple, three step system for health and wellness. Our goal was to write and produce a video that transformed the mandatory and dense information, from a stale brochure into an engaging and informative experience.

Art Direction: Tyler Acklebein